NBC changed their website ... Here is their letter of response to emails sent to them regarding this issue:
Thank you for contacting Teleflora to share your thoughts about the "Teleflora presents America's Favorite Mom" program.
In response to your concerns, Teleflora is immediately changing the name of our "Non-Mom" category to "Adopting Moms." After closer examination, we can see how this may have been offensive to moms who have adopted children -- moms who are indeed real moms to their children in every sense of the word. In fact, many of us at Teleflora are "adopting" parents ourselves, including our president and owner. The essence of this category still focuses on a grandparent, neighbor, step mom, or mom to adopted or foster children, each one raising and loving a child.
This show of insensitivity on our part was in no way intended and we
deeply apologize for any concern or distress we may have caused. It was always our intent to salute and celebrate all moms.
In closing, all of us at Teleflora would like to offer our sincerest
best wishes to all the many women throughout the world who have worked so hard and given so much to earn the name "Mom."
The America's Favorite Mom Team